It makes sense for press releases to conform to a standard structure including a summary first paragraph and quotes for use in articles. But there is no good reason for the awful phrasing found in most press releases, the insertion of way too many buzzwords, and the use of generalized superlatives. Together they form what I call press release mumbo jumbo. I encourage all entrepreneurs to rid their startups’ releases of this babble and replace it with substance and straight talk. If you can’t do that with a release then there was probably nothing newsworthy there in the first place.
This is a great post. The only thing that is worse than a buzzword loaded press release is when a company’s whole marketing plan revolves around continually pushing these things out. Unfortunately it happens all the time.
