“ If you have data — flaunt it! Releasing some interesting piece of data, ideally something unexpected, is a wonderful way to attract attention.
Flaunting 101 by Getty Images via Daylife
Flaunt Your Data (PR 2.0) - Continuations
Rafer sez:
This goes double for analytics companies, for whom the process is more repeatable. All graphs and charts in your reports should offer embed code so that your users can easily blog their _live or snapshotted_ results in a way that provides you branding, backlinks, and JS tracking opportunities.
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(via rafer)
This kills me. We have so much cool data and I feel like we are only showing a small % of it on Klout. This is about to change though.
10 months ago