Hi, my name is Joe Fernandez. I am really into creating things, web entrepreneurship, learning about stuff, NYC, music, boxing, and traveling.

February 1, 2010
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January 23, 2010
[Flash 9 is required to listen to audio.]

davehyndman:

Social Distortion - Under My Thumb (Rolling Stones)

Man I love Social D! This is a killer cover … perfect intro.

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December 31, 2009

2009 The Year in Sleeping

Places I slept at least one night in 2009:

  • New York City
  • Singapore
  • Bangkok
  • Ho Chi Minh
  • Los Angeles
  • Las Vegas
  • Austin
  • Seattle
  • San Jose
  • San Francisco
  • Pismo Beach

The list doesn’t look that crazy except for the fact that I actually lived in and rented apartments in New York City, Los Angeles and San Francisco all in the same year.  I also spent almost 6 weeks in Singapore.

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December 27, 2009
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December 18, 2009
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October 15, 2009

Twitter Lists - A spammers new best friend?

So I am one of the lucky guys who ended up with early access to the Twitter Lists functionality and so far I am loving it.  Not necessarily from a functionality standpoint (it’s really bare bones but at Klout we are building some cool stuff to make it more useful) but from a data perspective.  Everyone has always been obsessed with follower count (huge mistake in my opinion) but now the first thing you’ll notice with lists is that the count of lists you are on is displayed right next to your follower count.

Someone adding you to a list is way more meaningful then just a follow.  Not sure yet if Twitter is going to email you when you are added to a list but it would be hard not to click through and see what lists you are on when that number increments.  What happens though when a spammer creates a “50 People Who Should Visit My Online Pharmacy” or “People I Can Teach to Get Rich From the Comfort of their Home” list and adds you to it?

Almost every person I speak to who is relatively new Twitter asks “who are these people that are following me?”.  A stat I once heard from the Twitter team is that a spammer lasts about 8 hours in their system (this was a while ago so I am sure it has improved greatly).  It’s funny that I think lists were created to combat these spammers and improve the signal to noise ratio of Twitter.  I do think lists will help in surfacing interesting content but I believe it adds a new channel for spammers to annoy the rest of us.

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October 12, 2009

Are Twitter list going to encourage people to have multiple Twitter accounts?

For the last couple weeks I’ve been part of a lucky group of testers with access to Twitter’s new list functionality.  In case you some how missed it, Twitter lists are going to allow any user to curate a list that any other user can then follow.  The key here though is that when you follow a list you are not necessarily following each of the people on that list.  The list themselves have a follower count and each user now will have a count of how many lists they are on.

Right now there are only a few people with access to the list functionality out there creating list but I already find myself looking a the list count of every user’s profile I visit.  I believe that the count of lists people are on is going to quickly overtake follower count in terms of importance in most people’s eyes.  I also believe that this change is going to have a big impact in how people use Twitter.

Once access to the list functionality goes public I believe that many people will create lists about the topics and companies they are passionate about.  Some of these lists will grow very popular and being on these list will be quite prestigious.  Once you know you are on an important list about a specific topic I think it’s going to be difficult to not think about how relevant each of your tweets are to that topic.  While many will say that this is a good thing as it will cut the noise of people on Twitter talking about what they had for dinner, I worry that we’ll lose some of the intimacy the medium now creates.

Right now I would say about 40% of my followers are close friends that care about what I did on the weekend or if I had a safe flight.  I don’t want to ignore them or miss the small things going on in their life.  At the same time, I love technology and the start up world and want to have a voice in that space.  I am starting to wonder if I am going to end up needing multiple twitter accounts to accomplish both goals?  It’s not necessarily that big of a deal to manage multiple Twitter accounts and in the end it might not be a bad thing as it could make following me (or anyone for that matter) a more pleasant experience if you could pick which slice of their life you you want to engage with.  It will be interesting to see what changes and mutations this new feature introduces into the way we all use Twitter.

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September 28, 2009

Crunchy Taco

This is my new jam.  Only question is who gets this for their ring tone when they call me?

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September 25, 2009
I’ll admit it, I can be a bit of a procrastinator but this blew my mind today.  It’s September 25th and your just getting rid of that Christmas tree?

I’ll admit it, I can be a bit of a procrastinator but this blew my mind today.  It’s September 25th and your just getting rid of that Christmas tree?

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If you have data — flaunt it! Releasing some interesting piece of data, ideally something unexpected, is a wonderful way to attract attention.

LOS ANGELES, CA - DECEMBER 18:  Television per...Flaunting 101 by Getty Images via Daylife

Flaunt Your Data (PR 2.0) - Continuations

Rafer sez:
This goes double for analytics companies, for whom the process is more repeatable. All graphs and charts in your reports should offer embed code so that your users can easily blog their _live or snapshotted_ results in a way that provides you branding, backlinks, and JS tracking opportunities.

Reblog this post [with Zemanta] (via rafer)

This kills me.  We have so much cool data and I feel like we are only showing a small % of it on Klout.  This is about to change though.

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September 14, 2009
[Flash 9 is required to listen to audio.]

newspeedwayboogie:

Soulsavers - You Will Miss Me When I Burn

Mark Lanegan & Co doing a ridonkulous cover of the old Palace Brothers (Will Oldham) tune.  As good as it gets.

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September 11, 2009
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September 7, 2009
If you knew which of your followers had clout, you could invest more time and energy in personal attention. If we knew where big ideas were starting, that would be neat, and even more useful would be understanding who the key people were in bringing those new ideas to the rest of the world. Back in the old days, we had no idea, so we defaulted to big newspapers, or magazines or the TV networks. But now we know. We just need to surface the data in a way that is useful.

Seth’s Blog: Clout (via hiten)

Rafer sez:
Hence Klout.

(via rafer)

It was a mixture of excitement and confusion this morning as I worked through my feed reader and stumbled on Seth’s post.  How come he was talking about us and why did he spell our name wrong?  Then I realized he wasn’t really talking about us directly but it was still awesome.

This is what Klout is all about.

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August 26, 2009
mikehudack:

dpstyles:

Awesome. @grellan spies a guy who snuck an Xbox, router, etc. into NY Public Library to play Halo off the free wifi. http://flic.kr/p/6SLkh4

This guy brought a monitor, Xbox, wi-fi router, external HD, earphones with mouthpiece and a controller (disguised under a NY Post, no less).  He proceeded to play Quake/Halo/Call of Duty…some nerd fighter game while yelling out instructions to his “teammates”. Took him 20 minutes to set it all up. Took him 2 minutes to get kicked out.



This should unlock some sort of Xbox achievement.  This guy is my hero.

mikehudack:

dpstyles:

Awesome. @grellan spies a guy who snuck an Xbox, router, etc. into NY Public Library to play Halo off the free wifi. http://flic.kr/p/6SLkh4

This guy brought a monitor, Xbox, wi-fi router, external HD, earphones with mouthpiece and a controller (disguised under a NY Post, no less).

He proceeded to play Quake/Halo/Call of Duty…some nerd fighter game while yelling out instructions to his “teammates”.

Took him 20 minutes to set it all up. Took him 2 minutes to get kicked out.

This should unlock some sort of Xbox achievement.  This guy is my hero.

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August 25, 2009
I miss the LES.

nevver:
” … the Manhattan Bridge, looming like an apparition.” Ephemeral New York

I miss the LES.

nevver:

” … the Manhattan Bridge, looming like an apparition.” Ephemeral New York
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