Hi, my name is Joe Fernandez. I am really into creating things, web entrepreneurship, learning about stuff, NYC, music, boxing, and traveling.

April 24, 2010
efliv:


dwineman:

“You ever think about how in, like, a Tom Hanks movie, everyone lives in a reality in which there’s no such person as Tom Hanks? Because otherwise, people would be mistaking the main character for Tom Hanks all the time? So either Tom Hanks doesn’t exist in the world the movie takes place in, or he does exist but he looks like someone else? I mean, you could have a character break the fourth wall and go ‘Aren’t you the guy from Cast Away? Hey, sign my volleyball!’ or whatever but you can’t really do that in a serious screenplay, so you’re pretty much stuck with that bare minimum level of willing-suspension-of-disbelief before you even get started, unless it’s a period drama or something. And the funny thing is the more famous your star is, the bigger the leap of faith you’re asking the viewer to take when no one in your narrative universe recognizes him, so in a way, paradoxically, great actors undermine their own credibility by their very presence—hey, are you even listening to me? What are you—oh, that’s just Bob. He’s made of bubbles.”

efliv:

dwineman:

“You ever think about how in, like, a Tom Hanks movie, everyone lives in a reality in which there’s no such person as Tom Hanks? Because otherwise, people would be mistaking the main character for Tom Hanks all the time? So either Tom Hanks doesn’t exist in the world the movie takes place in, or he does exist but he looks like someone else? I mean, you could have a character break the fourth wall and go ‘Aren’t you the guy from Cast Away? Hey, sign my volleyball!’ or whatever but you can’t really do that in a serious screenplay, so you’re pretty much stuck with that bare minimum level of willing-suspension-of-disbelief before you even get started, unless it’s a period drama or something. And the funny thing is the more famous your star is, the bigger the leap of faith you’re asking the viewer to take when no one in your narrative universe recognizes him, so in a way, paradoxically, great actors undermine their own credibility by their very presence—hey, are you even listening to me? What are you—oh, that’s just Bob. He’s made of bubbles.”

Comments (View)
March 27, 2010
Comments (View)
March 21, 2010

Alright, I am probably going to get an Ipad

It’s a little embarrassing to say this while living in San Francisco but I’ve never been a big fan of Apple.  It’s the smugness in some of my friends in the way the way the talk about Apple and their products that always annoyed me.  And while I appreciate Apple’s design aesthetic I never found it worth paying significantly more for.  More than anything I’ve always hated how Apple tries to lock you into their various walled gardens of distribution.  I am not a big Microsoft fan either but at least I feel like I can basically do what I want with the machine.

After years of avoiding the ipod, Macbook and iphone I think I am finally going to cave and purchase an Ipad.  I think there is a decent chance that the Ipad turns out to be a revolutionary tool and I want to be there from the beginning (even though I know I am going to feel ripped off when a better version comes out a few months later). 

I am really looking forward to playing with the Ipad while laying in bed or watching TV.  These are two areas that I find to be particularly uncomfortable to consume media with a laptop.  I think the Ipad is going to change the way we watch and interact with the TV. 

I am curious to see how the Ipad changes the way we consume and interact with music.  A year from now I imagine every DJ rocking two Ipads and a microphone.  I am betting we’ll see the porn industry pave the way with how websites interact with the Ipad.  I think there are huge opportunities around using the Ipad as a way to describe complex decisions.  Imagine you are at the mechanic and they tell you you something is wrong with your carburetor.  I would love them to pass me an Ipad that had a video description of what the issue is and what my options are.  It would even be easy for me to research what they are saying.  I could then make an informed decision before leaving the shop without feeling pressured.  

I have big hopes for the Ipad and it will be interesting to see if it turns out to be a gateway drug for me to become fully indoctrinated into the cult of Apple.                                                                                                                 

Comments (View)
February 23, 2010
Comments (View)
February 15, 2010

The panic and pleasure of that first paycheck

Last Friday I received my first ever paycheck from Klout.  After almost 18 months living out of my savings as we bootstrapped this company it was an exciting day.  We have investors now, a real office and employees.  We are officially a “real” company.  After watching my bank account dwindle down to near zero it couldn’t have come soon enough.

While it’s awesome to see my personal bank account balance go up it’s terrifying to see our corporate balance drop.  This is all in the financial model so this isn’t a surprise but I still don’t like it.  I like watching numbers go up and now I need to find the right balance between exploring revenue opportunities and continuing to scale our our platform for the future.

Comments (View)
February 1, 2010
Comments (View)
January 23, 2010
[Flash 9 is required to listen to audio.]

davehyndman:

Social Distortion - Under My Thumb (Rolling Stones)

Man I love Social D! This is a killer cover … perfect intro.

Comments (View)
December 31, 2009

2009 The Year in Sleeping

Places I slept at least one night in 2009:

  • New York City
  • Singapore
  • Bangkok
  • Ho Chi Minh
  • Los Angeles
  • Las Vegas
  • Austin
  • Seattle
  • San Jose
  • San Francisco
  • Pismo Beach

The list doesn’t look that crazy except for the fact that I actually lived in and rented apartments in New York City, Los Angeles and San Francisco all in the same year.  I also spent almost 6 weeks in Singapore.

Comments (View)
December 27, 2009
Comments (View)
December 18, 2009
Comments (View)
October 15, 2009

Twitter Lists - A spammers new best friend?

So I am one of the lucky guys who ended up with early access to the Twitter Lists functionality and so far I am loving it.  Not necessarily from a functionality standpoint (it’s really bare bones but at Klout we are building some cool stuff to make it more useful) but from a data perspective.  Everyone has always been obsessed with follower count (huge mistake in my opinion) but now the first thing you’ll notice with lists is that the count of lists you are on is displayed right next to your follower count.

Someone adding you to a list is way more meaningful then just a follow.  Not sure yet if Twitter is going to email you when you are added to a list but it would be hard not to click through and see what lists you are on when that number increments.  What happens though when a spammer creates a “50 People Who Should Visit My Online Pharmacy” or “People I Can Teach to Get Rich From the Comfort of their Home” list and adds you to it?

Almost every person I speak to who is relatively new Twitter asks “who are these people that are following me?”.  A stat I once heard from the Twitter team is that a spammer lasts about 8 hours in their system (this was a while ago so I am sure it has improved greatly).  It’s funny that I think lists were created to combat these spammers and improve the signal to noise ratio of Twitter.  I do think lists will help in surfacing interesting content but I believe it adds a new channel for spammers to annoy the rest of us.

Comments (View)
October 12, 2009

Are Twitter list going to encourage people to have multiple Twitter accounts?

For the last couple weeks I’ve been part of a lucky group of testers with access to Twitter’s new list functionality.  In case you some how missed it, Twitter lists are going to allow any user to curate a list that any other user can then follow.  The key here though is that when you follow a list you are not necessarily following each of the people on that list.  The list themselves have a follower count and each user now will have a count of how many lists they are on.

Right now there are only a few people with access to the list functionality out there creating list but I already find myself looking a the list count of every user’s profile I visit.  I believe that the count of lists people are on is going to quickly overtake follower count in terms of importance in most people’s eyes.  I also believe that this change is going to have a big impact in how people use Twitter.

Once access to the list functionality goes public I believe that many people will create lists about the topics and companies they are passionate about.  Some of these lists will grow very popular and being on these list will be quite prestigious.  Once you know you are on an important list about a specific topic I think it’s going to be difficult to not think about how relevant each of your tweets are to that topic.  While many will say that this is a good thing as it will cut the noise of people on Twitter talking about what they had for dinner, I worry that we’ll lose some of the intimacy the medium now creates.

Right now I would say about 40% of my followers are close friends that care about what I did on the weekend or if I had a safe flight.  I don’t want to ignore them or miss the small things going on in their life.  At the same time, I love technology and the start up world and want to have a voice in that space.  I am starting to wonder if I am going to end up needing multiple twitter accounts to accomplish both goals?  It’s not necessarily that big of a deal to manage multiple Twitter accounts and in the end it might not be a bad thing as it could make following me (or anyone for that matter) a more pleasant experience if you could pick which slice of their life you you want to engage with.  It will be interesting to see what changes and mutations this new feature introduces into the way we all use Twitter.

Comments (View)
September 28, 2009

Crunchy Taco

This is my new jam.  Only question is who gets this for their ring tone when they call me?

Comments (View)
September 25, 2009
I’ll admit it, I can be a bit of a procrastinator but this blew my mind today.  It’s September 25th and your just getting rid of that Christmas tree?

I’ll admit it, I can be a bit of a procrastinator but this blew my mind today.  It’s September 25th and your just getting rid of that Christmas tree?

Comments (View)
If you have data — flaunt it! Releasing some interesting piece of data, ideally something unexpected, is a wonderful way to attract attention.

LOS ANGELES, CA - DECEMBER 18:  Television per...Flaunting 101 by Getty Images via Daylife

Flaunt Your Data (PR 2.0) - Continuations

Rafer sez:
This goes double for analytics companies, for whom the process is more repeatable. All graphs and charts in your reports should offer embed code so that your users can easily blog their _live or snapshotted_ results in a way that provides you branding, backlinks, and JS tracking opportunities.

Reblog this post [with Zemanta] (via rafer)

This kills me.  We have so much cool data and I feel like we are only showing a small % of it on Klout.  This is about to change though.

Comments (View)